Why We Use Cookies
Cookies help us distinguish you from other visitors, deliver core
functionality, personalise your experience, and improve our
products. A cookie is a small text file stored on your device that
enables certain features or provides analytics insights.
Types of Cookies We Use
Strictly Necessary
Required for core site operations such as secure login,
shopping carts, and consent management.
Examples:
-
Iubenda Consent Management – stores your consent preferences
and allows you to modify them anytime.
Functionality
Remember preferences (language, region) and enable support
experiences.
Examples:
- Intercom – in-app conversations with our team.
- Typeform – embedded forms for surveys or onboarding.
- Zendesk – customer support messaging.
- Trustpilot – collecting optimisation feedback.
- Google Fonts – loading typography assets.
- Google Tag Manager – controlling when tags fire.
Analytical / Performance
Measure usage patterns so we can improve usability and content
discovery.
Examples:
- Mixpanel – helps us understand product adoption.
-
Google Analytics – provides aggregated statistics on
visitors.
Marketing / Targeting
Make Dress Up communications more relevant and measure
campaign performance.
Examples:
-
Facebook Pixel – powers personalised ads and conversion
tracking.
-
Google Ads & AdWords (including Remarketing and Conversion
tracking) – re-engage visitors likely to rent or lend.
-
Google AdServices & Ads Conversion – monitors advertising
effectiveness.
-
Google OAuth – supports tailored authentication experiences.
- TikTok Advertising – analytics and ad delivery.
Third-Party Cookies
External providers such as analytics platforms, advertising
networks, or customer support tools may place additional cookies
we do not fully control. These cookies typically fall under the
analytical or targeting categories.
Managing Your Preferences
-
Use the Iubenda consent banner available on every visit to
review or change your cookie choices.
-
Adjust browser settings to block or delete cookies. You can find
guidance at
allaboutcookies.org.
-
Note: blocking cookies may limit your ability to use some
features or remember preferences.
Non-essential cookies (analytical, marketing, targeting) load only
after you provide explicit consent through Iubenda.
Updates
We may update this policy to reflect changes in technology,
regulation, or our services. Material updates will be surfaced
through the consent banner or on this page.